I was thinking about this idea today relative to some marketing that I am doing. The reason is because in marketing you typically want to use a language that your market will understand and that resonates with them.
Our current language is founded on the idea that achievement is the primary way to a fulfilling life. It is inundated with achievement oriented words and phrases. As a result, it can be very challenging to Market effectively using the language of awareness (10,000 Year Thinking language) when the audience uses a standard Western language of achievement. The reason is because, if the marketing language doesn’t offer to help the market achieve something, it is often not understood as useful – so, marketing will fail.
In my model, authenticity isn’t something you achieve, it is something you already are, so you support it through awareness rather than achievement. Achievement then becomes a by-product of a supported authentic self.
So, my intention isn’t to help you achieve anything – it is to help you support what you already are. I know that you will achieve lots of things but that’s just a natural outcome of the authentic you, not a goal you have to set and achieve.
If you read some of the current books on personal growth and authenticity, you will find that they use the language of achievement throughout their work. For example, they might offer to help you achieve personal growth, authenticity or well-being. A book that I quoted in a recent blog called, Mindsight, The New Science of Personal Transformation, by Daniel Siegel, for example, said in the introduction:
“This means that creating well-being – in our mental life, in our close relationships, and even in our bodies – is a learnable skill.”
The rather obvious implication of that kind of language is that personal growth, authenticity and in this case, well-being aren’t natural but are as Seigel says, learnable skills. Do you really think that creating well-being is a skill you have to learn? Many people buy into that logical illusion created by language.
This kind of future achievement language creates an immediate sense of lack, something that many people feel today simply because of the language they use. It is a language that makes personal growth, authenticity, well-being and other natural human characteristics look like achievements requiring abilities that you must learn rather than aspects of the experience of your fundamental nature. Even positive thinking is just another form of an achievement oriented language. The idea is that with the power of positive thinking you can achieve whatever you think will finally be fulfilling.
No doubt those authors have a heart that is in the right place and their work has some potentially useful information. However, by using achievement language they are often sabotaging the opportunity to have a valuable impact on their readers. The reason is because even though their work might be highly pertinent, the underlying process they propose is achievement oriented. It is that underlying process that the reader will take away and it is that message that subverts the original intention of the work in my opinion. It tends to reinforce the idea in the readers mind that they are lacking something that they must have in order to live a fulfilling life and enjoy – for example, the experience of well-being.
My model, 10,000 Year Thinking, is an Awareness model rather than an Achievement model. It assumes that you are growing personally and you are authentic right now and that well-being naturally occurs as part of the process. So my model is simply designed to support and maximize that authentic nature. You do that in present awareness rather than as the result of some future achievement.
Take a moment over the next few days to notice in the language used by the media, in books and magazines and in casual conversation how often the language used is future oriented, i.e. what you will get later if you do this other thing first. You might notice that you come away with the idea that peace and contentment, as in the carrot and the stick metaphor, always seem to lie just out of reach somewhere in the future.
The idea that peace and contentment, authenticity, well-being and the rest must be learned and achieved is an illusion created by the language you use, not the reality of an incomplete nature. The fact is, it is unlikely that you will ever feel whole if you continue to use an achievement oriented language such as is typically used in Western culture.
In my next blog I will talk about how the underlying impact of an achievement oriented language is the creation of a sense of fear and lack. It is the language used by fearful people who feel the need to gain control over both themselves and others. It is also the language that people use when they want you to buy or do something that you don’t really want to buy or do.
The language that you are probably using today is not the result of the evolution of how to communicate more effectively. Rather, its foundation was specifically created thousands of years ago out of fear in order to gain control over Nature and people. Its evolution remains tied to that inauthentic foundation even today.
Check out a very different perspective on the language you use everyday in my next blog. Know that you have a different choice in your language – a choice that can free you from the illusion of a nature that is lacking something. That shift in perspective will give you the choice to experience what is already yours just by changing your language.
Until next time –